Not sure how to prepare for your next upcoming conference? The MFN team recently attended several conferences across the state covering timely topics such as biomanufacturing and climate, along with others focused on startup logistics. Here are our tips and tricks for getting the most out of your next conference: 

Getting Ready To Go:

1. Make sure to review the agenda the day before. This includes keeping track of what time activities and talks begin, circling sessions you don’t want to miss, and going through the speaker list to find people you’d like to network with. Found someone you’re interested in speaking to? Consider connecting with them on LinkedIn and sending a personal message the day before. 
2. Write down your goals in advance. Outline what you want to accomplish throughout the conference. For example: “I want to make five new connections, follow up with five other founders in my space, and speak with three new investors to begin developing a relationship with them.”
3. Dress for the occasion. As a general rule, plan to dress a little above average in terms of formality. That being said, what is most important is that you feel comfortable and confident. If you’re excited to wear a particular clothing item or accessory that shows your personality, like an old-timey briefcase or a unique pin, go for it! Wearing some flair can be a great segue into conversation.

At the Conference: 

1. Beneficial Bookends: One of the most common mistakes made at conferences is missing the early morning refreshments at the start of the event and the reception at the end. Getting to the conference early and meeting people over coffee helps start the day off on the right foot. As for the ending reception, this is the perfect time to chat with other attendees about highlights of the day’s programming. You may also consider approaching some of the conference speakers in this more casual setting to ask them any questions you may not have had a chance to earlier. 
2. Conference Talk Protocol: Try to arrive at each session a few minutes before it begins and sit toward the front of the room. If the speaker isn’t deep in preparation, you may even consider approaching them before the talk to say hello. Come prepared with questions or write some down during the talk so that you can participate in the Q&A. The more you can stand out in the crowd, the more connections you can make throughout the day. 
3. Thank The Conference Organizer: If you can identify who is running the conference, approach them to say hi, and let them know you appreciate their hard work. Follow up in a week or two and consider offering to help at another event. Conference organizers regularly depend on volunteers for assistance, and participating from the inside is a great way to get a free ticket!

Follow Up: 

Following up after a conference is where many people fall short, and suggests these tips and tricks:

1. Bring business cards or have the LinkedIn app queued up on your phone.
2. Take note of everyone you meet at the conference. 
3. Set aside time in your schedule to follow up with people after the event. Thank them for the conversation(s) you had and offer something moving forward. For example, you might invite them to coffee to continue your conversation, or send them the link to another relevant conference and ask if they are interested in attending. 
4. Set reminders for additional follow-up in a month. Making connections is important, but maintaining them is crucial. 

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