Professional headshot of a person, smiling, with short hair, wearing a dark blazer and a light shirt, against a plain background.

Rosanna

Garcia

Rosanna Garcia is the Paul R. Beswick Endowed Chair of Innovation and Entrepreneurship in WPI’s Business School. Dr. Garcia has a PhD in marketing from the Eli Broad Graduate School of Business at Michigan State University. She previously held associate professor positions at North Carolina State University and Northeastern University. Her research on entrepreneurism, innovation, and consumer behavior has been published in peer-reviewed journals; she is the author of the textbook Creating & Marketing New Products and Services. She co-founded Vijilent Inc., a data science company that serves the legal industry.

Ask Me About:

marketing
tech startups
Business model canvas
Lean Startups
traction

Professional Background

Professor of entrepreneurship at WPI; I encourage university-based startups to be their very best using my own legal tech company as a model of can-do!

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We support MA founders no matter where they come from, their company’s stage, or their business sector. We want to democratize access to the resources that will help them accelerate—and excel. All founders are welcome to find resources and community at MFN while creating connections, expanding their networks, and learning from one another.

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