Thirteen years ago, four MIT students converted a dilapidated warehouse on Cambridge’s Charles Street into a prototyping space. Today, Greentown Labs is the largest climatetech incubator in North America.
The global climate conversation often centers politics, but many innovators recognize a harsh truth beneath it: even the world’s greatest, greenest policies won’t alone mitigate catastrophic climate change without substantial advancements to existing technological capacities. We need major investments into scientific innovation, and we need them quicker than the standard pace of a startup cycle permits. Greentown Labs wants to speed up this process.
Greentown prides itself on being a startup incubator “like you’ve never seen before.” Since its 2011 inception, Greentown’s two campuses — a sprawling complex in Somerville and a 2021 addendum in Houston — have helped over 575 startups scale and succeed. Greentown’s Senior Vice President of Marketing and Communications, Julia Travaglini, shared with MFN what sets Greentown Labs apart in the fast-growing climatetech space.
Unbeatable Facilities
One of the biggest challenges for climatetech founders is the inaccessibility of prototyping space. Where other sectors lend themselves to the “garage stage,” climatetech innovations often involve enormous amounts of physical hardware that require top-tier scientific facilities to produce. Lack of lab equipment — as well as lack of sheer space — can derail a climatetech breakthrough before it’s even explored.
That’s why Greentown Labs offers members expansive, dynamic and multidisciplinary prototyping spaces, providing top-of-the-line technologies (even a biosafety level 2 wet lab!) that are otherwise inaccessible to innovators in the crucial exploratory stage. Access to these facilities can expedite the timeline — and decrease the risk — for first-time founders.
Powerful Partnerships
In addition to space and technology, Greentown Labs boasts a coveted network of industry investors who are actively writing checks. “One of the most sought-after resources at Greentown is access to our 80 corporate partners, a dynamic mix of corporations committed to meaningful, good-faith climate action,” noted Travaglini. She added that Greentown offers a diverse and consistent slate of programming designed to increase deal flow between these partners and member startups.
For instance, Greentown’s flagship “Greentown Go” accelerator programs inject momentum and traction into startup-corporate collaborations and deployment opportunities focused on specific technology innovation areas. . Other programs are similarly designed to spur deal flow: pitch days, lunch-and-learns, office hours, tours, corporate innovation days, and more. These programs infuse a culture of reciprocity into the sustainability sphere, softening what can otherwise be an icy (pun incoming!) climate between revolutionary cleantech innovators and incumbent stakeholders in the corporate realm.
Commitment to Community
As is the case for MFN, Greentown’s most valuable asset is perhaps the very network it serves. “Collaboration is in our DNA,” said Travaglini, citing Greentown’s origin story in which a group of MIT graduates discovered that the tangible benefits of sharing lab space far transcended split rent. The scrappy group of founders, who self-identify as “a hodgepodge of nomads,” edited each other’s grant applications, shared interns, traded technical tips, and built deep friendships that buoyed them through the grind of getting their company off the ground.
Today, Greentown Labs cultivates that same camaraderie among hundreds of startups spanning several states. “It looks like helping a fellow member edit a grant proposal, borrowing another startup’s equipment, and sharing investor contacts,” notes the Greentown Labs website. “It looks like holding a door, striking up a conversation, and swapping ideas with your neighbors.” As visitors to the company’s impressively open facilities will note, collaboration is even built into Greentown’s architectural design.
Leaders in the climatetech community have warned for years that climate change will impact everyone (a prophecy underscored by recent wildfires that ravaged whole communities around Los Angeles). Travaglini noted that the universality of climate change requires universal response, which is what inspires the work of Greentown Labs. “We need everyone working on this issue,” she commented. “There’s room for everyone in the climate space.”
Greentown’s commitment to cultivating a powerful community of bold climatetech thinkers underscores the same convictions that fuel our work at MFN. Collaboration and connection not only offer avenues to immeasurable rewards, they are intrinsic rewards in themselves.
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