By George Taylor
As the first Business Development Manager for the city of Pittsfield, Mike Coakley has been able to successfully “recruit businesses from outside the area into Pittsfield, as well as work with local companies in Pittsfield and help them expand.” From hiring new employees to improving the city’s infrastructure, Mike, along with the Pittsfield Economic Development Authority (PEDA) and the Pittsfield Economic Revitalization Corporation (PERC), provides businesses with a package of incentives to attract them to the city, depending on their needs.
After graduating from Williams College in 1985, Mike went on to obtain an MBA in marketing from Northeastern University. His marketing prowess then led him to roles at Kraft General Food as a Promotion Manager, and later to Winstanley Partners, a marketing and advertising firm where he served as Vice President for 20 years.
Mike’s experience with companies of all sizes aids him in his current role.
“We look at a whole variety of different types of companies, ranging from Wayfair coming in for a service center to smaller companies like Electromagnetic Applications, which tests components that go up into outer space. We’ve also worked with hardware companies and hotels, so we cast our net wide to attract a variety of companies.”
The drive for Pittsfield’s project to attract new businesses connects back to the city’s history with General Electric. At one point, GE employed 15,000 people in the city. When GE left the city, they left behind a grant of $10 million for economic development, as well as 52 acres for the PEDA.
Mike and his team built a website called “Business Pittsfield” (businesspittsfield.com) that includes informational videos and social campaigns. They also advertise on LoopNet, which is one of the largest commercial real estate search engines in the country, as well as in the Berkshire Business Journal and other business publications.
Mike’s role entails a lot of networking “with business owners, bankers, accountants, and other professionals in the city.” Mike explained that it’s well-known in the Pittsfield business community that, “when … a business is looking to come to Pittsfield or expand, they can call me.”
When describing what makes Pittsfield an attractive city for businesses, Mike notes that “the cost of living is less expensive here in the Berkshires relative to New York and Boston, and Pittsfield has a manufacturing legacy from the GE days … and then of course, we talk about the Berkshires. We have world-class culture, outdoor recreation, and great restaurants.”
“I would like to keep bringing more companies into Pittsfield, whether they’re large, small, or medium. I want to bring more and better jobs to the city of Pittsfield that will increase our tax rate,” he said. My job is to bring business in, get them to spend money, hire people, and broaden our tax base. That’s my goal.”
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