Swarna

Shiv

She/Her
Founder

Hi there! My name is Swarna, founder/CEO of Unsmudgeable. I’ve worn glasses for 15 years, since I was 7, and constantly battled smudging despite trying every lens cleaner out there. Motivated by my own experience and desire for consistently clear vision, I founded Unsmudgeable. If phones and tablets can come manufactured with anti-fingerprint coating on the screens, I believe that eyewear should too. No major eyewear brand offers an anti-smudge coating, instead focusing on UV, anti-reflective, scratch resistance, and blue light filtration. This is especially important for the military personnel, surgeons, construction workers, and even general prescription eyewear users I’ve spoken to. This confirmed the need for a new solution to a common problem I experience firsthand. My domain expertise comes from being an eyewear user for over a decade combined with deep consumer insights, which helped create the foundation for Unsmudgeable.

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